{"id":2092,"date":"2022-10-10T14:48:50","date_gmt":"2022-10-10T12:48:50","guid":{"rendered":"https:\/\/amueblacooperacion.es\/?post_type=iniciativas&#038;p=2092"},"modified":"2023-02-10T11:06:38","modified_gmt":"2023-02-10T10:06:38","slug":"boss4smes","status":"publish","type":"iniciativas","link":"https:\/\/amueblacooperacion.es\/en\/iniciativas\/boss4smes\/","title":{"rendered":"BOSS4SMEs"},"content":{"rendered":"\n<p><strong>Expected outcomes<\/strong><\/p>\n\n\n\n<ul><li>To create a learning course to develop the professional position of Online Sales Manager.<\/li><li>To develop online strategies that encourage cross-border sales, which will lead to a step-up in sales in SMEs in the furniture industry and thus to an increase in the number of jobs.<\/li><li>To improve the professional activity in terms of reduced costs and increased revenue from online sales. Such reduction may become a competitive advantage if it is fully or partially transferred to customers through reduced prices.<\/li><li>To establish an online marketing strategy that includes social media and the best tools for the business (e.g. the company&#8217;s blog, viral videos via YouTube, etc.)<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This project aims to improve the competitiveness of companies in the furniture and habitat industry by developing the position of &#8216;Online Sales Manager&#8217;, a professional qualified to devise e-Commerce strategies that increase cross-border sales using the Internet as a sales channel.<\/p>\n","protected":false},"featured_media":1710,"menu_order":0,"template":"","categorias_iniciativas":[128],"etiquetas_iniciativas":[],"acf":[],"_links":{"self":[{"href":"https:\/\/amueblacooperacion.es\/en\/wp-json\/wp\/v2\/iniciativas\/2092"}],"collection":[{"href":"https:\/\/amueblacooperacion.es\/en\/wp-json\/wp\/v2\/iniciativas"}],"about":[{"href":"https:\/\/amueblacooperacion.es\/en\/wp-json\/wp\/v2\/types\/iniciativas"}],"version-history":[{"count":2,"href":"https:\/\/amueblacooperacion.es\/en\/wp-json\/wp\/v2\/iniciativas\/2092\/revisions"}],"predecessor-version":[{"id":2095,"href":"https:\/\/amueblacooperacion.es\/en\/wp-json\/wp\/v2\/iniciativas\/2092\/revisions\/2095"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/amueblacooperacion.es\/en\/wp-json\/wp\/v2\/media\/1710"}],"wp:attachment":[{"href":"https:\/\/amueblacooperacion.es\/en\/wp-json\/wp\/v2\/media?parent=2092"}],"wp:term":[{"taxonomy":"categorias_iniciativas","embeddable":true,"href":"https:\/\/amueblacooperacion.es\/en\/wp-json\/wp\/v2\/categorias_iniciativas?post=2092"},{"taxonomy":"etiquetas_iniciativas","embeddable":true,"href":"https:\/\/amueblacooperacion.es\/en\/wp-json\/wp\/v2\/etiquetas_iniciativas?post=2092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}