Improve the competitiveness of companies in the furniture and habitat industry by developing the position of ‘Online Sales Manager’

Expected outcomes

  • To create a learning course to develop the professional position of Online Sales Manager.
  • To develop online strategies that encourage cross-border sales, which will lead to a step-up in sales in SMEs in the furniture industry and thus to an increase in the number of jobs.
  • To improve the professional activity in terms of reduced costs and increased revenue from online sales. Such reduction may become a competitive advantage if it is fully or partially transferred to customers through reduced prices.
  • To establish an online marketing strategy that includes social media and the best tools for the business (e.g. the company’s blog, viral videos via YouTube, etc.)
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